Blog
What we learn by doing
Short articles on websites, advertising and systems for businesses, with what happened to us and to our clients. Straight to the point, with data.
What should your system let you undo
How to decide what can be undone in a system before building it: six decisions, three examples and a worksheet to bring to your project meeting.
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Would ChatGPT recommend you? How to get it to name your business
How to get ChatGPT to recommend your business: where it gets names from, what your website needs to say, and a test to run today for your trade and area.
Five tests to request before launching business software
Five checks before launching business software: accounts, shared links, repeated actions, failures and recovery. Examples and expected outcomes.
When your domain expires and whose name it's in
How to check when your .com or .com.ar domain expires, whose name it's in, and what to do if your web designer registered it, before someone else does.
What stops a purchase on your website
Why people abandon checkout: required accounts, costs at the end and extra steps. The $300 million button and how to check your own website.
Launch something small and watch what people do
What a minimum viable product is, what «something small» looks like for a business and what to watch after launch, with YouTube, Slack and Instagram.
What people see first isn't your homepage
When someone shares your website, WhatsApp shows a preview with an image, a title and a line of text. What Open Graph is and how to fix yours.
Your ad brings messages, not customers
If your Instagram or Facebook ad brings lots of messages and few sales, Meta is optimizing for what you asked. How to spot it and how to fix it.